I have branded and rebranded for multiple companies, from logos to journal covers, layouts, & advertisements.
Branding
AlphaMed Press
The Oncologist
Stem Cells
Stem Cells Translational Medicine
The Society for Translational Oncology
Stem Cells Portal
The Oncologist 360
Shanghai TuoXin Health Promotion Center
Logos
Let's face it, logos are the hardest and the most rewarding design job. When done right, it’s simple but yet subconsciously tells a story. My favorite logos are subtle logos with meaningful imagery without being distracting, eliciting an inner understanding rather than a literal interpretation of the product.
A new look
17 years ago, I took a job as a typesetter to get my foot in the door as a graphic designer for a cause I truly believe in. One of my first and proudest accomplishments was learning that my ads and designs had inspired the company to rebrand their 24-year-old journal, Stem Cells. I went on to redesign the journal cover to cover.
A journal is born
Eleven years ago, there was a need for a new stem cells journal. Stem cell research was moving from the lab to the clinic, and the new journal, Stem Cells Translational Medicine, was launched. I was in charge of branding it as the sister journal to the well-established journal, Stem Cells.
This journal has a huge place in my heart, as it’s where the rubber meets the road in stem cell science. I have had the privilege to work with pioneers and personal heroes.
Webinars & Presentations
With today’s technology and the pandemic, webinars are becoming more popular. This is a branding suite for an exciting webinar on shipping biomaterials worldwide and even to space … I love regenerative medicine! This is the main webinar graphic, one-pager handout, PowerPoint presentation, and live webinar.
Let’s change together
The Society for Translational Oncology is a respected non-profit organization that I have designed for from its start and through all its brand changes. My original assignment was to create a classic respectable design inspired by a doctor’s home office globe. Later, it needed to shift to complement its official journal The Oncologist, with a more modern look.
